Someone said, ‘Social media is the new oil, and honestly, that person didn’t lie! To get the most out of social media, you need to know how to use it the right way and one of the ways is to become a certified Social Media Manager.
What’s the course about?
It’s an online intensive course for anyone interested in starting a career in social media management. Business owners are also encouraged to learn how social media management can improve their business online.
Curriculum
- 16 Sections
- 82 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Introduction Remark0
- Introduction to Social media managementLEARNING OUTCOME: This module will introduce you to the basics of social media management and marketing. At the end of this module, you will understand the role social media plays in the big picture when it relates to building a sustainable business in this digital age.8
- 2.1What is social media management?
- 2.2Who is a social media manager?
- 2.3The role of social media management in building a business or brand.
- 2.4The difference between a social media manager and business manager.
- 2.5Aligning social media goals to business goals.
- 2.6KPIs you need to understand when it comes to social media management.
- 2.7Choosing a brand voice.
- 2.8Social media branding,
- Setting up social media accounts on various platformsLEARNING OUTCOME: In this module, you will learn first-hand how to create, set up and understand how different social media platforms work.7
- Content Strategy and CreationLEARNING OUTCOME: Content they say is king and this module shares everything you need to know when it comes to creating great content that sells.9
- Social Media OptimizationLEARNING OUTCOME: The goal of this module is to show you how to enjoy the full benefits of an optimized social media channel.11
- 5.1Benefits of social media optimization
- 5.2How can social media optimization work for you?
- 5.3Bio optimization
- 5.4Content quality and sizing
- 5.5Captions and hashtags
- 5.6Posting and timing
- 5.7Collaboration and location tagging
- 5.8Alternative texts
- 5.9Optimizing your content to suit social media platforms (Facebook, Instagram, Twitter, LinkedIn, WhatsApp for business)
- 5.10Optimizing your social media profile
- 5.11Social media search engine optimization
- Social Media StrategyLEARNING OUTCOME: Get ready to create your own social media strategy after you are done with this module.6
- 6.1What is a social media strategy and why do you need one?
- 6.2Different components of your social media strategy
- 6.3Understanding your TA (target audience) and how they impact your social media strategy
- 6.4Steps to building a social media strategy
- 6.5Revisiting your strategy and measuring results
- 6.6Examples of social media strategies
- Becoming an effective social media managerLEARNING OUTCOME: By the end of this module, you will discover the skills you need to be an effective and result-oriented social media manager.6
- Getting paidLEARNING OUTCOME: I bet this must be your favourite module, not to worry. You will be learning how to secure the bag as a social media manager.5
- Customer relationship managementLEARNING OUTCOME: One of your major task as a social media manager is handling conversations with customers and community members. This module, will teach you the basics of genuine human interaction while remaining professional.5
- Social media auditing and dataLEARNING OUTCOME: Data is the light bulb you need to light up your room. Without it, you are working blindly. This module will introduce you to the basics of social media data and analytics and how they influence your work as a social media manager.4
- ReportingLEARNING OUTCOME: This is related to the previous module and teaches you how to translate social media data to actionable plans.3
- Paid advertisingLEARNING OUTCOME: A core part of marketing is paid advertising and this includes Facebook ads, Instagram ads, collaboration and influencer marketing.8
- 12.1Why paid ads, influencer marketing and collaboration?
- 12.2Collaboration and Influencer marketing
- 12.3What to consider before running paid ads?
- 12.4Determining your ads budget
- 12.5Setting up your ads on Facebook ads manager
- 12.6Setting up your ads on Instagram
- 12.7Setting up your ads on Twitter
- 12.8Monitoring your ads and results.
- CampaignsLEARNING OUTCOME: Ready to take that brand to the next level? Campaigns help you achieve this. This module will teach you how to create campaigns, launch them and measure results.4
- Keeping it socialLEARNING OUTCOME: What is social media without being social. This module will teach you to how to keep the social in social media marketing.1
- Crisis Management on social mediaLEARNING OUTCOME: Bad things happen and this may attract some negative feedback from the social media community. Learn how to handle bad press, protect yourself and your brand and leverage crisis for growth.5
- Closing RemarkCongratulations! You have finally completed your course outline and you are officially now a well-grounded social media manager.0
Requirements
- Creativity
- Access to internet-enabled device
- Interest in social media marketing
Target audiences
- Students
- NYSC Corps Members
- House wives
- Business owners
- Graduates
